Why You Need To Be Blogging

You’ve poured your heart and soul into your business. You get great feedback from your clients, but word-of-mouth spreads slowly and thinly. You find yourself pitching for clients on social platforms, and at every networking opportunity that comes your way. Sound familiar? If so, you could be missing one of the most important aspects of your marketing strategy—blogging.  
So what could good blog content do for your business? Here are 4 key benefits of having a well-written up-to-date blog attached to your business:

Drive Traffic Where You Need It Most

If yours is like most companies, you have presence all over the internet. Your business might be on social media sites like Facebook and LinkedIn. If the aim of these accounts is not to drive traffic to your sales pages, then you are missing a trick.
 
Having social followers is great, but make sure you give your social followers a reason to click through to your website. Post links with relevant visuals to your social pages that link back to your website, and ultimately drive sales.
 
Increase your SEO/SERP
 
You don’t have to be an expert to start working on your search rankings. One of the easiest things you can do to have a massive impact on your Google rankings is create content about your business.
 
Sound too easy? It really is that simple. The more you reference your business, industry, products or services, and customer lifestyle, the more you will naturally pad your content with relevant search keywords, which search engines like Google use to boost your site up the rankings. Most people never make it past the first page of search results, so being at the top is a huge advantage to your business.

You can increase the results even more by researching these keywords and planning them out, but just getting content out there will still garner excellent gains.
 
Establish Your Brand’s Expertise in Your Field
 
Building trust takes time and exposure. If your website lacks content, how can consumers believe in what you offer? Blogging builds that relationship with your customer, by supplying a stream of insightful information, which they can learn from. Over time they will start to trust your expertise, which will likely lead them to become a customer, or a promoter in the future. Win-win!
 
Develop Deeper Customer Relationships
 
A blog is a great place for your target customers to interact with you. Social sites are good for this too, however, a blog is usually searchable on your site for a much longer time, and doesn’t get buried in your feed the same way a post on LinkedIn might.
 
This means you can gain from interacting with clients and answering FAQs and product queries, all the while benefiting from others seeing your interactions, further bolstering trust in your brand.
 
How We Can Help
 
It doesn’t take an expert to put words on a page, but want to maximise the impact and conversion rate from that content? Here’s where we excel. The benefits of choosing a professional writing service like Pen and a Pad are as follows:
 

• Spelling and grammar mistakes put off customers. An analysis of website sales figures shows this is to no small degree. The analysis points to a single spelling mistake causing a cut in sales of as much as 50%. We parse all content we create for you in-house, using our professional proofreaders and editors. This way, we ensure your content is fine-tuned and error-free.
• Well-written content makes readers spend more time on your site, building brand familiarity and reputation. More expertly-crafted content means more sales.
• Out-of-date blogs make prospective customers think your company is out-of-date or even defunct. Keeping up a blog over time can be challenging, time-consuming, and coming up with new ideas all the time is a pain. Our writers are experts who specialise in many different industries. We never run out of ideas for content, so if you don’t know what to blog about, why not ask us to curate your content—topic and all.

 
Want to know more about how we can help you? Contact us.